Prepaid Solutions

Prepaid cards are becoming a must-have in many industries. Gift cards aren’t only great stocking stuffers anymore, they’ve become a way of life, and a preferred method of gift giving. Customer loyalty cards are popular among customers who enjoy special discounts and “first class” treatment in your business. Merchants First works with clients to implement prepaid card solutions. We’ll help you get your gift card, loyalty card and payroll card systems up and running. You’ll experience how a prepaid card program will increase your revenues, increase your customer base and enhance your customer loyalty.

Merchants First takes the headaches away from prepaid cards and will help you easily and simply manage your gift card and loyalty card programs.

Gift Cards

Desire to accept gift cards at your business? Regardless of if you’re a great local eatery or a hair & nails salon, gift cards are a great way to increase business and grow your customer base.

Plastic Gift Cards vs. Paper Gift Certificates

Plastic gift cards have the advantage when it comes to prepaid solutions. For one, customers prefer plastic gift cards as they are easier to maintain and use. For the business owner, plastic gift cards are also preferred. If someone returns merchandise to your establishment, magnetized gift cards offer an advantage. Rather than refunding cash, you can credit the dollars onto a gift card, obligating the customer to make another purchase at your location. With paper gift certificates, you have a disadvantage because unused portions of the certificate value are typically redeemed for cash rather than goods and services.

With plastic, magnetic-striped gift cards, the entire amount must be redeemed for your purchases, or unused amounts will remain on the card. Customers do not have the expectation of “cashing out” their gift cards. It’s understood that your gift card balance will remain on the card until it’s completely used.

Electronic, plastic gift cards are easy to issue, redeem, track and reconcile. Our online reporting tools allow you to see each transaction details. With gift cards, you can also “reload” the card and encourage a customer to add more value to an already-activated card.

Gift cards Market Your Business

Gift cards allow you to not only grow your customer base, but advertise your brand, too. Our template programs give you a very inexpensive way to ease into a gift card program. You can also choose our customized program where you’ll design your own card to fit your brand, and integrate the gift into your entire marketing plan. Merchants First also offers point-of-sale material to get your gift cards into the hands of consumers.

Mobile Rewards for Gift Cards

You can integrate mobile rewards with your existing gift card and loyalty program. Use our “Set and Forget” messages to send automatic updates to customers based on their visits and spending habits. You can use your credit card terminals and POS to track redemption of the cards. Mobile Rewards is easy for customers, too. Swipe rewards cards or enter the phone numbers your terminal. Your business will reap the rewards.

Loyalty Cards

Loyalty cards are gaining steam among industries, and for great reasons. Customers love them for the special deals and discounts. But our merchants love them more. Part of building and maintaining a successful business requires strategic marketing and a knowledge of how customers think and behave. Loyalty cards offer a great solution to gaining that understanding. Loyalty cards track spending habits and give each business owner an in-depth look at who the customer is, and how to build strong relationships. Few things track ROI better than a loyalty card.

Loyalty cards generate repeat business and new customer retention. Loyalty cards also open the doors for you to create well-targeted messages that interact well with your customers.

Our Merchant Solution POS and reward platform captures your customers’ purchasing behavior. Loyalty cards may leave some marketers scratching their heads, but our simple solution makes issuing cards and tracking behavior easy. We’ll place our solutions seamlessly into your POS and generate data that will allow you to create customized loyalty campaigns. This will allow you to identify patterns and offer effective promotions and rewards, ultimately increasing customer frequency. You’ll see your customers spending more and gain more valuable relationships.

How Loyalty Cards Work

We help our merchants create targeted campaigns using our First Data Loyalty Platform. You’ll have access to promotional materials, in-store collateral, your website and most of all, mobile text marketing. The loyalty program is simple:

How Loyalty Cards Benefit Your Businesses and Customers

Loyalty cards can benefit businesses and customers alike.

Loyalty Cards Help Your Business

Loyalty Cards Reward Your Customers

Merchants First Prepaid Rewards & Loyalty Solutions

Our Prepaid Rewards cards allow merchants to identify the right incentives and campaigns. That way customers can continually register, reload and use their prepaid card as a payment devise. Identifying customer purchase patterns allows you to create more relevant and effective rewards, and in-store promotions.

Mobile Rewards for Gift Cards

You can integrate mobile rewards with your existing gift card and loyalty program. Use our “Set and Forget” messages to send automatic updates to customers based on their visits and spending habits. You can use your credit card terminals and POS to track redemption of the cards. Mobile Rewards is easy for customers, too. Swipe rewards cards or enter the phone numbers your terminal. Your business will reap the rewards.

Payroll Cards

Payroll cards are a great way to add value to your employees while impacting your bottom line. Employers are quickly recognizing the need and growing benefits that come with payroll cards. These cards allow employers to potentially eliminate the need for paper checks to employees who may not have a traditional bank or dislike fees associated with check cashing services. Employees who don’t enjoy trips to the bank, or carrying cash, also like payroll cards. Payroll cards can reduce internal payroll and administrative costs.

We use the Money Network™ to provide merchants with payroll cards. This prepaid solution allows employers who already have a direct deposit set up the ability to perform a complete electronic payroll.

Why Use Prepaid Payroll Cards And Go 100% Electronic?

More likely than not, your employees will appreciate receiving a payroll card over a paper check, or even a direct deposit. Employees enjoy payroll cards because of:

 

Credit & Debit Card Processing

Prepaid Solutions

Check Processing

Merchant Cash Advance

Gateway Services